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Play for zero waste
Play for zero waste
Play is our natural born language. It connects us, creates understanding, and induces innovations.
It makes us better humans.
It makes us better humans.
Play is our natural born language. It connects us, creates understanding, and induces innovations.
It makes us better humans.
It makes us better humans.
Let’s use this human superpower to reduce carbon dioxide, waste, deforestation and the plastic soup…
… and become game changers.
We develop playful interactions
Tackling environmental challenges through play
We believe playful interactions trigger people to make the best choices for bring positive change towards a healthier planet.
We waste 53,6 million tonnes of electronic equipment (e-waste) per year. And 6% of our global emissions come from food we throw away. Human behaviour is causing this.
Let’s use this same human behaviour to create a healthy planet again. But simply telling someone to change their behaviour does not work.
Play can make a difference and become the game changer.
Play moves behavioural mountains
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Play builds ability
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Play builds ability
You start playing chess because you are intrinsically motivated to play. Through the activity of playing you’re building up certain skills - memorising patterns, strategic insights, etc.
These insights and abilities can be used towards matters different to chess.
With the right play trigger, people learn & know how to act in an environmental context, and feel capable.
Play triggers innovation
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Play triggers innovation
Play is about exploring new behaviours and thoughts. It moves us away from established patterns.
Transformative & creative play trigger new thoughts that lead to innovation.
Imagine what ideas a group of people can think of if they get in creative play. For example, citizen science games can be used in finding a creative solution for a problem through play.
With the right play trigger, people will creatively explore how to act.
Play connects us
Tap to learn why
Play triggers innovation
Playing soccer and even a wedding reception are forms of social play that connects groups of people.
As social animals, when humans are active in “social play”, it builds social competence, it widens perspectives and has the power to create a collective movement.
With the right play trigger, people are not alone in the cause and will collectively act for the environment.
Play builds ability
You start playing chess because you are intrinsically motivated to play. Through the activity of playing you’re building up certain skills – memorising patterns, strategic insights, etc.
These insights and abilities can be used towards matters different to chess.
With the right play trigger, people learn & know how to act in an environmental context, and feel capable.
Play triggers innovation
Play is about exploring new behaviours and thoughts. It moves us away from established patterns.
Transformative & creative play trigger new thoughts that lead to innovation.
Imagine what ideas a group of people can think of if they get in creative play. For example, citizen science games can be used in finding a creative solution for a problem through play.
With the right play trigger, people will creatively explore how to act.
Play connects us
Playing soccer and even a wedding reception are forms of social play that connects groups of people.
As social animals, when humans are active in “social play”, it builds social competence, it widens perspectives and has the power to create a collective movement.
With the right play trigger, people are not alone in the cause and will collectively act for the environment.
Your ambition becomes our ambition
What environmental challenge do you see?
There are a vast number of environmental opportunities and challenges. Depending on your goals as a government or private organisation, they can be very different.
Get teenagers enthusiastic to talk about energy transition, and take their own first actions towards renewable energy.
Let the crowd to come up with solutions for complex environmental challenges (citizen science games).
Have home owners or renters use energy more efficiently or choose to invest in an energy-neutral home, speeding up the transition to an energy-neutral society.
Get consumers and employees excited for your sustainable offer.
Get future workers interested in working in “green jobs”.
Get support & involvement of neighbourhoods in your solar or wind projects.
Educate & activate consumers to recycle e-waste or food waste.
And this list goes on and on. Where human behaviour is a factor, play can make a difference.
What we do
With a group conceptual architects and strategic thinkers, we work with you to develop the right play concept to reach your environmental goal.
We design the appropriate “play concept”, develop the interaction and finally let people play and experience.
Who's we
With 25 years of serious gaming experience in healthcare and climate, we are system thinkers able to play with complex systems ourselves, and make them playable for others.
Antoin Linssen
Managing Director
Jurriaan van Rijswijk
Forester & Play Evangelist
Ready to work towards a zero waste planet through play?
Let’s talk. We can show some cases how environmental issues can be addressed through play; and discuss how to introduce play in your challenge.
Address
zerow
Schilddragerstraat 11
5247KM Rosmalen
The Netherlands
+31 73 690 88 15
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