About
I design playful interventions that help people and communities make better choices for a healthier planet.
What I do
Depending on the challenge, I:
develop playful concepts that address behavioral questions,
lead projects and guide teams,
or build interventions myself.
Why I founded zerow
I founded Zerow because I believe play is a powerful driver of change.
Wesee this a lot in our childhood. But also as adults, playful activities let us grow, even though we don’t always notice it.
Normally play is used for fun. But today, we see play elements applied in a lot of “serious topics” as well. Organizations worldwide are successfully using various play methods – whether it’s mobile games, gamified web applications, or interactive playful experiences – to steer people to think and act differently.
My former partner, Games for Health, implemented more than 800 games, apps and interactions to improve the public health of citizens.
Before I started zerow, I didn’t see see play applied enough in a sustainability context. A wasted potential. Especially when you see how humans are damaging our planet so much we are bringing ourselves to extinction.
With zerow I want to bridge that gap: making complex systems accessible and inspiring collective action for a healthier planet.
A little more about me
I started my career composing music for video games, then spent 15 years developing marketing concepts, campaigns, events, and business models for technology companies. In every role, one theme was constant: understanding human behavior and turning it into meaningful, engaging concepts.
Outside of work, you’ll often find me at the piano, producing music, or outdoors with my family — recharging creativity that flows back into my work.
Ready to work towards a zero waste planet through play?
Are you an organisation aiming to address climate change? And do you believe human behavior is stopping you from reaching that objective?
Then let’s start the dialogue how play concepts may help to address your objectives.
